The Good Good

Australia

Early on in the Catalysr accelerate program we were introduced to some seriously good tea! With a background in the corporate sector, our Catalysr friend Elise had spent some time looking around the office to scout out a way to do good - she spotted tea. Most people drink tea, most offices stock tea, tea is a great opportunity!

@thegoodgood_ is a tea company which focuses on wellbeing, sustainability and equal access to education. “Education is the greatest equaliser” Elise tells us in one of our catch ups. That’s why 50% of The Good Good profits are directed to tackling illiteracy amongst children in remote communities, with a strong focus on culturally appropriate language. “There are some great not-for-profits doing great work in this field, struggling to get sources of income. We want to support them so that they can concentrate on their mission”.

The Good Good’s other commitments are to create healthy, sustainable products. “Quality tea has amazing benefits'' says Elise “on the brain, in managing stress, on concentration - it’s part of a whole wellness routine”. And when all of this is also accompanied by natural, organic and responsibly sourced produce - we’re pretty much sold. And then we take a very big sip of The Good Good’s earl grey… and we’re sold all over again!

Elise pitched The Good Good at @catalysr Demo Day with us last month - so you can check out her pitch video to learn a little more about solving problems with a cup of tea! ♥️

#SDG3 #goodhealthandwellbeing #SDG4 #qualityeducation #SDG12 #responsibleconsumptionandproduction #organic #natural #organictea #tealove #socialenterprise #socentau